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Editorial

Have you got a book in you? Here’s how to unleash it

Even in a time-poor and digital world, there's nothing to compare with the feeling of holding a book – especially if you’ve written it.

The Power of Data to Enhance Content

0%

people globally who trust business

25th May 2023

Business is the world’s most trusted institution above NGOs, governments and the media

It now uniformly polls top across high-income and low-income countries. Low faith in social media, the fragmentation of the traditional media and a belief that governments are unethical or incompetent have created an opportunity and a responsibility for global business leaders.

  • 0% US: biggest global rise in trust towards business
  • 0% South Korea: biggest global fall in trust towards business
  • 0% China: highest overall trust in business

* Source: https://www.edelman.com / Above data points benchmarked against Edelman 2022 Trust Barometer.